INDIAN LIQUOR INDUSTRY - IN HIGH SPIRITS
- Credit Rating Agency in India
- Industry Report
- INDIAN LIQUOR INDUSTRY - IN HIGH SPIRITS
India has an incredibly large young demography which presents many opportunities to firms in the industry. As the youth approaches the legal drinking age and becomes more affluent, they are likely to drive much of the expected and projected future demand. Brand owners are focused on appealing to the younger generation through online marketing and storefronts to capture as much of this segment as possible.